Volume vs Value

One of the biggest dilemmas or decisions that a new or novice affiliate needs to think about is – what kind of traffic do they want to send? Should the traffic be high volume or high value?

There are multiple layers to this and this article will outline that as it comes down to which products, geographic region, and business model you work with.

In this article we will talk about two specific examples which are online forex and online poker.

For the first one, we are talking about high ticket item where you typically receive a CPA deal. CPA stands for cost per acquisition and on average requires a minimum of $250 deposit to qualify for the CPA – sometimes you have a requirement of activity like spread or number of trades to trigger the CPA.

When looking at a market like United Kingdom for example – the compliance there is extremely high which makes the scrutiny that much higher, and also makes it a more expensive and lower value market. Even though UK is a tier 1 country – most brokers do not like getting UK traffic because of the amount of red tape that they must deal with.

Another region on the other hand, which tends to not have as much scrutiny is GCC – which stands for Gulf Coast Countries, is one of the most attractive regions because they dont have a real regulatory body – and the value of a typical trader is usually 2 or 3 times the CPA.

With that being said – depending on your resources and long term goal, you may be more inclined to focus on the UK since it’s the lower hanging fruit. The amount of traders you can bring from UK through methods like signals, social media and word of mouth is likely much higher than a region like GCC where you’d need to have the language, usually a sales desk that contacts these traders and a retention team that ensures the trader sticks around.

On the other hand, if you’re dealing with online poker traffic – the CPA tends to be significantly lower in the $80 to $200 range, and comes down to a number of variables. First, comes the geographic region – Canada usually is among the top, as well as Australia, New Zealand and Germany among the better quality players.

With online poker, it’s important to keep in mind that the way they set up your deal and judge your value is through the rake you generate. Rake is a fixed amount that the dealer takes away from every hand you play. In cases where you know that your rake is going to be high, you’re wise to go for a pure revenue share deal while others may go for either CPA or a hybrid of the two between CPA and revenue share, if that is an option.

Online gambling concept with chips and money on laptop

Finally, the last variable or criteria is tournaments/tokens. If a player is already an expert and knows where he or she wants to play, its easy to determine more or less how much rake that player will generate and get a value from them. On the other hand – if a player is relatively new, and they have a few offers from other poker rooms, setting up tournaments for the newer players to play on and get them into the game is a key way to ensure they stick around and play out their value.

Unlike Forex though, online poker tends to be a community game and based on the number of players you play against.

If you’re still unsure what you want to do and how you want to go about it – be sure to book a 20 minute session and we can arrange a gameplan to ensure your goals of being an affiliate are achieved.